skills.sys // the professional side

Skills &
Experience_

Four-plus years building the revenue engine behind B2B marketing: the CRM, the tracking, the attribution, and the forecasts. Lately, AI that sits on top of all of it and does the reporting for you.

experience.log

Where I've worked.

May 2025 – PresentChicago, IL

Walker Sands

Senior Manager, Revenue Operations & Analytics

Own RevOps and analytics for dozens of B2B and SaaS clients on HubSpot, Salesforce, Marketo, Account Engagement, and Eloqua.
Stitch multi-platform stacks together so leads, deals, and revenue tell one story: HubSpot ↔ Salesforce, Account Engagement ↔ HubSpot, Eloqua ↔ Salesforce.
Build full-funnel attribution for multibillion-dollar companies, so marketing spend ties back to closed revenue.
Designed and rolled out AI agents and workflows on Snowflake + MCP for 23 clients, handing back 340 analyst hours every quarter.
Build ROI forecasts by program and by pipeline, and keep CRM data clean enough that the sales forecast holds up when leadership asks.
Own the website tracking layer: Google Tag Manager and Adobe tags, custom scripts, UTM persistence, and enrichment.

Jul 2022 – May 2025three roles

Signal

Marketing technology & digital marketing

Marketing Technology Project Manager · Apr – May 2025 Digital Marketing Manager · Sep 2023 – Apr 2025 Digital Performance Manager · Jul 2022 – Sep 2023

Took attribution, tracking, and marketing automation from zero to a full system while the franchise network grew from about 150 to 200+ locations and revenue from $200M to $350M.
Ran the technical side of a custom application built on the company CRM, as the bridge between marketing and development.

Jan 2020 – Apr 2022Wayne, NE

WSC Press